Gretchen Andrew

Hacking systems of power with art, glitter and code.

Gretchen Andrew manipulates systems of power with art, glitter and code. She is best known for her playful hacks on major art world and political institutions, including FriezeThe Whitney BiennialArtforumThe Turner Prize, and The Next American President.  In these digital performances she reimagines reality with art and desire. She does this by making assemblage “vision boards” that she programs to become top internet search results.

The feminine and trivialized materials of her vision boards purposefully clash with the male-dominated worlds of AI, programming, and political control they also operate within.  She trained in London with the artist Billy Childish from 2012-2017. In 2018 the V&A Museum released her book Search Engine Art. Gretchen’s work has recently been featured in Fast Company, Flash Art, The Washington Post, Fortune Magazine, Monopol, Wirtschaftswoche, The Los Angeles Times, and The Financial Times.

I believe AI is creationary, not just predictive. It creates our futures as much as it anticipates it.  By injecting my Vision Boards, my visual hopes for the future, into the developing brain of Big Tech’s AI, I am teaching our computers to dream wider than our current world. My work reverses the direction of artificial intelligence, making it a forward-dreaming tool of possibility.

Artwork by Gretchen Andrew

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